Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Sunday, October 2, 2016

Is Whatsapp In Trouble As Google Allo Excites Many With Its Assistant Smart Intuitive Interactions?

And after the successful launching of http://pinkberrylicious.blogspot.com /2016/09/say-hello-to-google-allo-latest-smart.html" target="_blank">Google Allo smart messaging app, lots of cheerful news is beginning to pour out as Google Allo users are already getting excited in using the app.

The hallmark and most talked about feature in the Google Allo app that is already putting smiles on the faces of Allo users is the Google assistant that provides a smart interactive interactions with users.

With the smart and intuitive interactions that Google Assistant in Google Allo offers, many Allo users so far are of the opinion that Whatsapp might actually be in trouble as it has just gotten a major competitor in Allo that might divert many attentions away from Whatsapp.
Google-Allo-excites-users

With Google Assistant embedded in Google Allo, one can hardly get bored because even when your friends are not there to chat with you, your best friend Google Assistant is always there to keep you lively and make any of your moment worthwhile.

In fact, on Allo, just ask Google Assistant anything or tell her whatever you want and you will be surprise that it will always come up with answers that are tailored towards your needs  and most times you will be happy you asked.

Do you want Google Assistant to send you a music video daily, or you want to get the latest sport news or maybe you are just bored and just want to have some fun playing game or watch fun videos, Google Assistant as we said is always there for you on Allo providing your needs in the most intelligent and intuitive manner.

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Now, see what people are already saying about Google Allo; A Nairander with the username Psittacus has this to say and with images of is conversation with Google Allo embedded Assistant
Google-Allo-users-comments
Credit: Psittacus-Nairaland

Other Nairaland user with the username Wilnaira also shared some of his interactions with Google Allo digital Assistant
Google-Allo-users-second-comments
Credit: Wilnira-Nairaland

For now, Google Allo is still new and its viability will mostly depend on time and users.
When pegged with Whatsapp, one feature that is currently lacking in Google Allo but currently available in Whatsapp is the call feature.

Again, Whatsapp has been in the game now for quite a long time and has undergone many changes and updates, while the new Google Allo is in its nascent state and like we said, time will play a good factor in determining how well Google Allo will fare amongst Whatsapp and other known messaging app out there.

Sunday, September 25, 2016

Eye ‘should’ve’ done that! – Specsavers nears approval to trade mark single word “should’ve” & “shouldve”

Image result for should've gone to specsavers advertAs briefly reported by this blog, a few weeks ago Specsavers filed an application with the UK Intellectual Property Office to have SHOULD'VE and SHOULDVE registered as trade marks in Classes 9, 10, 16, 35, and 44 of the Nice Classification. 

This move has attracted broad media coverage [eg here and here], and young IP enthusiast Kishan Mathy has also explored the story at length.

Here's what Kishan writes:

"After winning a six-year IP dispute with Asda in 2014 [here], Specsavers is making again trade mark headlines as it continues to protect its brand.

On July 18 last Specsavers applied to the UK Intellectual Property Office (IPO) to register single words “should’ve” and “shouldve” as trade marks. This contraction derives from Specsavers well-known catchphrase “should’ve gone to Specsavers”, which the optical retail chain has been using since 2003 [the phrase has been a registered EU trade mark since 2007]. The UK IPO has now approved the application by Specsavers, which means that third parties have until 12 October to oppose the application.

A  number of commentators has criticised IPO’s prima facie approval of the application to ultimately provide monopoly in single words, noting how this would prevent other companies from using the words as registered. The IPO has also come under criticism on consideration of the broad scope of the registration sought (five classes of goods and services), also beyond the remit of optical services. For example, one of the classes applied for concerns ‘Printed matter’ (Class 16), which could potentially provide Specsavers with considerably clout over printed retail services.

Nevertheless, this is not the first instance where a company has registered a single word. In 1993 Carlsberg registered the word PROBABLY under Class 32 (Lager; Beer) and extended protection in 2009 under Classes 33 (Alcoholic beverages) and 43 (Services for providing food and drink). However, Carlsberg's registration differs from Specsavers's as protection is limited to use for alcoholic beverages. Upon further perusal of the IPO trade mark register there are other single words that are registered such as ALWAYS and NEVER, however to a narrow list of classes.

Despite the legal and commercial concerns, Specsavers's decision to register single words SHOULD'VE and SHOULDVE should be recognised as intelligent business strategy, considering the proliferation and potential of social media. The use of hashtags has become a significant vehicle of marketing for businesses. Hashtags have the power not only to categorise content but also to form trends and thus generate interest. Therefore, registering a specific word will be integral for Specsavers in expanding their marketing activities and driving future campaigns. For example, the hashtag ‘#should’ve recently accompanied the full Specsavers catchphrase. It is thus apparent that registration will help Specsavers to control use in the full spectrum of social media.

Other businesses will most likely be closely monitoring whether Specsavers will be successful in formally registering these trade marks. In the event of successful registration we should expect an increase in similar trade mark applications for single words."

Wednesday, September 21, 2016

Say Hello To “Google Allo” Latest Smart Messaging App

Google has today introduced a new smart messaging app simply known as Google Allo and that is ready to take on Facebook owned Whatsapp and Facebook Messenger in full force.

Google Allo is coming just barely after Google launched a new and simple interface video calling app called Google Duo that is currently enjoying http://pinkberrylicious.blogspot.com /2016/09/google-duo-hits-milestone-record-of.html" target="_blank">massive download after 1 month of launch.

With the latest messaging app Google Allo, Google this time around is bringing a whole new change with the way people socialize with other various similar apps, by incorporating an artificial intelligent assistance that will let Google Allo work very smart.
Google-Allo-new-messaging-app

With artificial intelligent, what it entails is that as you use Google Allo continuously, it will from time to time learn your mode of operation and will start providing you with instant smart reply suggestions that could help you minimize keystrokes in your subsequent chats.

It is important to note that at this initial stage, the Google assistant is available only in English and as time goes on, other languages might be included.

Aside from smart reply, other features that Google Allo is promising that would make it stay abreast with other well-known messaging apps are arrays of chat stickers, which you can use to express yourself by a tap of single button.

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There is also artistic ink feature that would let you get creative with media files that you intend sharing during chatting.
Google-Allo-stickers

With Google Allo, it will allow you to easily toggle between the use of capital or small letters and again an important privacy protection feature is the ability to allow users go incognito where it offers end to end encryption of messages and usage of private notification for more discreet chats.

Google Allo would be available to Android and iOS platforms and would start rolling out in stores for free download towards the end of this month.

Since blackberry is becoming more of a  http://pinkberrylicious.blogspot.com /2013/09/blackberry-sinking-ship.html" target="_blank">sinking ship as time goes by, it’s widely used BBM application has also witnessed some tremendous decline in usage thereby allowing Whatsapp and Facebook Messenger to remain almost unchallenged.

But with the arrival of Google Allo, we all look forward towards seeing another messenger app war between the current reigning champion Whatsapp and a new entrant.

Saturday, September 3, 2016

Airtel Introduces 20GB For N200 And 100GB For N300 Social Data Bundle

Airtel has again come with another new monthly social bundle data plans that offer airtel subscribers whopping 20GB of data for N200 and 100GB for N300.

Airtel these days have ways of trapping their subscribers with some seemingly juicy data plans that either restricts you to use 2G network only, like their http://pinkberrylicious.blogspot.com /2016/06/how-to-get-airtel-2gb-for-n200-only.html" target="_blank">2GB for N200 and 6GB for N500 2G network plans or with this latest introductions that offer heavy data for only social apps.

With the latest 20GB and 100GB social data offer, subscribers are confined to be able to use only Opera Mini, Facebook and Whatsapp.
Airtel-new-20GB-for-N200-and-100GB-for-300-social-data-plans

But unlike the 2G network data plans that we mentioned above, the new 20GB and 100GB data plans can be used on both 2G and 3G networks.

How do I subscribe to the new 20GB for N200 and 100GB for N300 social data plans?
To subscribe for the 20GB for N200 data plan simply recharge your airtel line with N200, then dial the subscription code *688# then reply with 2 to get  20GB

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To subscribe for the 100GB for N300 data plan, recharge your airtel line with N300, then dial the subscription code *688# and reply with 1 to get 100GB

After subscription, to check for data bundle balance at any time dial *140#

As we have stated above, this new aritel data bundle plans are for Opera Mini, Facebook and Whatsapp and will not work with other browsers or app.

Our question now is this; what is Airtel truly up to by introducing such data bundle of such data sizes and restricted it only to few apps?

Could this be another ploy to use in trapping their subscribers?
Or what is your general take on this newly introduced data plans by airtel?